Single, the leading music, video, and Solana NFT app for Shopify, announced the acquisition of Crooked Youth, a music and entertainment agency specializing in delivering creative e-commerce solutions. Through the acquisition, Single will launch a new creative services division to complement its existing technology platform.

“Over the past few years, we’ve partnered with Crooked Youth on clients including Danny Wimmer Presents, Kings Road Merch (Papa Roach, Rise Against, Hollywood Undead), and MNRK Music Group (previously Entertainment One). Their team always over-delivers client expectations and are excellent partners. Bringing them into the Single family will be a huge value-add for current and new customers,” said Tommy Stalknecht, founder and CEO at Single.

Through the launch of the creative services division, users of the Single platform will benefit from expanded offerings, including software development, platform migration, marketing automation, and other design-forward services, making Single a one-stop shop for anyone looking to optimize their digital storefront. This pairing uniquely positions the company to empower creators of all kinds.

“Merch companies, labels, and artists turn to us to provide e-commerce solutions that respect the nuances of the music industry,” continued Stalknecht. “The addition of a creative services division will help our customers drive greater results, and do so much faster. The whole goal is to give creators a full toolkit to monetize and scale their efforts without sacrificing control over their art, audience, and revenue.”

Two examples of campaigns executed by Single and Crooked Youth:

  • Danny Wimmer Presents quickly pivoted from live events to live streams during COVID-19. Together, Crooked Youth and Single powered 15+ live streams for DWP.
  • Kings Road Merch wanted a white-label Shopify agency experience. Crooked Youth migrated and developed Shopify stores and utilized Single to the power album release and live stream event campaigns.

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About Single:

Founded in 2016, Single has been focusing on helping artists for over 6 years, having worked with more than 3,000 artists, labels, and merchandisers across more than 100 countries. The Single platform has reported more than 20 million record sales to industry charts, manages more than 10 million fan profiles, and delivered more than 5 million digital albums and more than 500 live-streamed events with over 1 million tickets sold. Founded and headquartered in Nashville, TN, Single continues to grow through a singular focus on helping artists and creators make a living.

About Crooked Youth:

Founded by Steph Mirsky and Alex Lira, Crooked Youth specializes in building Shopify e-commerce solutions for music & entertainment industry clients. Pulling industry know-how from various roles, the team spent over a decade working in various entertainment segments, including record labels, merchandise companies, festivals, and live events. As an agency, Crooked Youth focuses on the intersection of design and data - bringing the creative vision of the client to live in a way that supports foundational KPIs.

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