Various marketing efforts have been made in the cryptocurrency industry, some more memorable than others. Although several successful efforts have been made in recent years, bridging the gap between crypto and the real world can be difficult.
Check out some of major crypto brands' most successful video advertising campaigns.
Dogecoin Meets NASCAR
2014 was a year of unique yet significant crypto marketing initiatives. While BitPay was developing the Bitcoin Bowl, the Dogecoin community banded together to gain exposure in NASCAR. More specifically, the community raised 67 million DOGE to support Josh Wise during the 2014 Talladega Superspeedway race. The car was covered in Dogecoin and Reddit advertisements, drawing much attention to cryptocurrency's most important meme coin.
The car was also "renamed" "$98 Moonrocket" and raced in the Aarons 499 Sprint Series Cup Race, 2014 Sprint Showdown, and 2014 All-Star Race. The car was then officially retired, though it made another appearance at the 2015 Toyota/Save Mart 350. The marketing effort imprinted Dogecoin on many people's minds and serves as a reminder of how important communities are in cryptocurrency.
Ripple's Ad – Faster Cross-Border Payments Shouldn't Require a Boarding Pass
Sending money abroad can be a time-consuming and expensive process. Ripple is a digital currency company that aims to streamline corridors and save ecosystem participants significant time and money. Several years ago, the company launched an advertisement demonstrating the difference between its service and traditional cross-border payment solutions. Furthermore, Ripple claims users should not require a "boarding pass" to transfer money globally.
To emphasize their point, Ripple's marketing team created an advertisement describing how the current payment landscape is inefficient and slow. It would be faster to fly money to the recipient oneself rather than use the services available at the time the video was created. One could argue that the advertisement pushes the narrative too far, but one cannot deny that Ripple's solution is much faster and less expensive. Furthermore, since its advertisement, the company has secured dozens of partnerships.
Blockchain.com's "Don't Get Held Up"
Blockchain.com is currently one of the largest crypto wallet providers. The company has a memorable name and produced a well-known video ad starring William Shatner a few years ago. Shatner and another actor in the commercial attempt to rob a bank with toy guns and have a very time-consuming heist. One of the hostages suggests that the robbers try to use Bitcoin for monetary purposes, which serves as a plug for Blockchain.com's "The PIT."
For those unaware, The PIT is the native exchange of Blockchain.com. Users can exchange cryptocurrencies such as BTC, ETH, and DOGE for US dollars. Since then, the service has been integrated into the exchange.blockchain.com platform. However, having William Shatner, a Bitcoin supporter, in the advertisement promoting cryptocurrency was wise. Shatner is a well-known face, and his presence made the marketing campaign far more memorable.
Coinbase's QR Code SuperBowl 2022 Ad
The annual Super Bowl is one of the world's largest advertising platforms. Every year, millions of people tune in to watch this sporting event. Even those who have no interest in either team will try to catch the half-time show. Coinbase decided the Super Bowl was an excellent opportunity to give away Bitcoin and gain new customers. Users who created an account after scanning the QR code displayed during the advertisement would receive $15 in Bitcoin.
Although the $7 million marketing campaign was costly, Coinbase gained approximately 20 million new customers. It was an excellent way to raise brand awareness and elicit a direct response from anyone who saw it. However, due to the ad's popularity and huge traffic increase, the Coinbase app actually went down for a bit. A successful marketing campaign can sometimes have unintended consequences.
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If your crypto marketing budget does not allow Hollywood A-listers to appear in a campaign, contact the experts at Cointraffic to find something more appropriate!